Namibia Breweries Limited (NBL) and the Namibia University of Science and Technology (NUST) have joined forces to empower students through a bold new Road Safety and Responsible Consumption Campaign.
Spearheaded by NUST’s Transport and Procurement Society (TPS) and powered by a N$200,000 investment from NBL, the campaign puts young people in the driver’s seat against one of Namibia’s most concerning challenges: driving under the influence. Under the rallying call #SmartChoicesSaveLives, students will lead peer-to-peer education, interactive workshops, and even virtual reality simulations to spark behaviour change on and off the road.
“This is not just a partnership—it’s an investment in awareness, knowledge, and empowerment,” said NBL Managing Director Waldemar von Lieres. “We’re giving young people the tools to make smart, safe, and moderate choices—on the road and in life. As leaders in the alcohol beverage industry, we take our responsibility seriously and proudly promote zero tolerance for drinking and driving, alongside our commitment to non-alcoholic beverages.”
The partnership, formalised through a Memorandum of Understanding at NUST’s Mining Auditorium on 8 August, extends NBL’s responsible consumption impact to the youth of Namibia. The initiative forms part of NBL’s and Brewing a Better Namibia strategy, reflecting its core value of Caring for People and Planet. It builds on nearly two decades of support for the national “Don’t Drink and Drive” campaign and deepens NBL’s legacy of sustainable partnerships and youth empowerment.
“Academia and industry share a duty to shape a safer future,” said Prof. Efigenia Semente, Executive Dean at NUST. “This partnership shows the power of collaboration and, more importantly, it gives students the confidence and platform to lead change in their own communities.”
The campaign will run across the 2025 academic year with continued support from NBL and NUST faculty. Students are invited to take part in the activities and embrace the message that fun and safety can go hand in hand—and every smart choice could save a life.