Esther Beukes is no stranger to the Namibian film industry however, her recent appointment as Chairperson of the Namibia Film Commission (NFC) marks a significant milestone in her journey.
As a filmmaker, storyteller and advocate for the creative sector, Beukes has always been deeply invested in the growth and development of Namibian cinema. Kicking off her career from programmes such as the MultiChoice Talent Factory, stepping into a leadership role of this magnitude was an unexpected yet welcome challenge.
“When I first received the news, I almost thought it was a mistake,” Beukes admits. “I never anticipated being thrust into such a position of leadership so quickly. It was both an incredible honor and a humbling realization that the work I’ve been doing in the industry has been seen and valued.” More than just a title, this appointment is a significant responsibility that she embraces with a commitment to foster growth and sustainability within the sector.
Challenges and a Vision for Change
Being a cog in the NFC machine comes with its fair share of challenges. “With a dedicated but small team of just 10 people, our capacity is often stretched thin, especially as we operate as a division within the Ministry,” Beukes explains. However, she is optimistic about ongoing efforts to transition the NFC into a state-owned enterprise. “This shift will empower us with greater autonomy, allowing us to implement industry-driven policies at a much faster pace. It will also enable us to restructure in a way that truly serves the needs of Namibian filmmakers.”
Beyond administrative restructuring, Beukes envisions a film industry that thrives through strategic investments, partnerships and international collaborations. “We are focusing on strengthening industry foundations by creating better investment policies, establishing meaningful corporate and institutional partnerships, and further elevate Namibia’s competitiveness as a top film destination,” she notes. Her goal is to create sustainable economic opportunities for local filmmakers and not merely great stories.
Advice to Young Professionals
Beukes’ career journey to leading the Namibian film industry offers invaluable lessons for aspiring professionals looking to make an impact in their respective industries. Her advice is clear: don’t wait for an invitation – take action. “If there is a problem in your industry or community that keeps you up at night, consider it your calling to fix it,” she says.
She emphasizes the importance of grassroots involvement, encouraging young professionals to join industry associations, support organizations that are working toward solutions and, if necessary, create new structures where none exist. “Be the initiator of the change you want to see,” she urges. “True leadership is about service and long-term impact; some of the changes you fight for today may only bear fruit for future generations and that is the essence of a legacy.”
As she embarks on this new chapter, Beukes is determined to inspire a new wave of storytellers and industry leaders. Beukes was also recently selected to participate in an exciting advert for the 10th MultiChoice Talent Factory anniversary. With her unwavering dedication, Namibia’s film industry is poised for a future filled with innovation, opportunity and global recognition.