Poiyah Media, a growing agency in the public relations sphere has appointed Petrina Mbadhi as the public relations officer effective November 1, 2024. This marks Poiyah Media’s first official employment within the agency, reaching a significant milestone in its mission to create job opportunities for talented individuals in the communications field.
Mbadhi began her journey at Poiyah Media through the company’s internship program which has been created to assist 3rd and final year NUST and UNAM students to enhance their skills in the corporate world as well to allow them room for experience. Her appointment is a testament to the program’s success and its role in nurturing young professionals.
Founded by Illke Platt, a renowned television and radio personality with nearly two decades of experience in media and communication, Poiyah Media has extended internship opportunities to over one hundred students to date. Poiyah Media holds accolades such as the Nzinga50 distinction award which they scored earlier this year. This was added to numerous awards the company has received, including an African Achievers nomination in 2022, the African Women Leadership award in 2021 and the Global Start-up Awards Best Media Partner in 2019.
Platt remarked the significance of this achievement “Bridging the gap between coursework and the corporate world is essential for empowering young professionals with the skills, experience, and confidence needed to grow and be fully equipped for their career paths. It is therefore an honor to finally be able to retain talent that’s nurtured at Poiyah Media,” she noted.
As Public Relations Officer, Mbadhi will be responsible for Poiyah Media’s stakeholder relations, public relations, and communication. She holds a Bachelor of Arts in English Studies (Honours) and is currently pursuing her Master of Arts in English Studies at the University of Namibia. Mbadhi expressed her excitement for the opportunity “I am excited to step into my new role as Public Relations Officer, this is a growing moment for both myself and the agency as we enter a new chapter. I look forward to working with the team to serve and deliver quality services to our clients, all while growing in the field,” she noted.
Driven by a vision to become the preferred media relations partner in Namibia, Poiyah Media aspires not only to delivering impactful communication solutions but also to creating valuable employment opportunities that strengthen the industry and contribute to national economic growth.