Daniel Trappler, Senior Director – Development Sub-Sahara Africa at Radisson Hotel Group (RHG) has said that the Group is developing resort offerings in the wildlife territories in Namibia.
The Group is also doing the same in various safari and coastal locations, including Masai Mara, Serengeti, the Kenyan coast, Seychelles, Mauritius and Botswana.
“We are actively seeking partners to bring our Radisson, Radisson Blu, or Radisson Collection brands to Zanzibar, given RHG’s significant presence in Eastern Europe, the largest source market for Zanzibar. Since opening its new Radisson Safari Hotel Hoedspruit, RHG has set its sights on replicating the same model within Southern and Eastern Africa, capturing both the foreign market and the regional market, which prefers short travel distances for tourism needs,” Trappler adds.
Trappler further outlines RHG’s strategic plans in the post-COVID landscape. “RHG plans to capitalise on growth opportunities in key value nodes such as Cape Town, Victoria Falls, Zanzibar, and leisure offerings in the coastal and safari segments across Southern and Eastern Africa. Within these nodes lies the opportunity to increase RHG branded supply to meet the obvious growing demand.”
He highlights RHG’s eagerness to expand its footprint in Cape Town’s 5-star and luxury segments, which have consistently performed above the market average despite higher rates. In Victoria Falls, RHG aims to replicate the success of its Zambezi River’s Zambia side, planning to introduce the upscale Radisson brand to Victoria Falls, Zimbabwe.
Trappler underscores the critical role of investment and public sector involvement. “The contribution of tourism to GDP is evident across the region. National and local governments need to increase their awareness of the sector’s potential contribution to GDP. In South Africa, where RHG aims to double its portfolio, we need to see more active interest and contributions from the public sector towards developing hotels and hospitality infrastructure.”
He stresses the need for public sector initiatives driving growth in this sector, particularly in South Africa, where the sector is strong but could be a much larger contributor to GDP and employment creation.