MultiChoice Namibia (MCN) has taken a firm stance in broadening its activism against content piracy through an installation review programme.
“MultiChoice, who is celebrating 30 years in Namibia, uses technology and video entertainment to promote a hyperlocal strategy both in Namibia and beyond,” said MCN Head of Marketing, Abbelene Boer. “As a content creator and distributor, MultiChoice is Africa’s most loved story teller, and is determined to clamp down on content piracy, working closely with our stakeholders”.
Speaking at the event, Seno Namwandi, an Intellectual Property expert, said; “Content Piracy involves the unauthorised reproduction, distribution, usage, including sharing or selling copyrighted content. Put simply, piracy is theft, as it robs content creators, artists and the entire creative community of their royalties. It also denies the government of taxes”.
MCN’s anti-piracy campaign, which kicked off last year, includes engagements across all regions in Namibia to enlighten the public by educating them on the indirect repercussions of piracy. The purpose being to raise awareness on the impact of piracy on the creative industry in Namibia, and to assist businesses to connect their DStv accounts on the appropriate viewing license or package.
MCN aims to assert that Namibia’s content developers acquire a livelihood from their work and raise the standard of content produced locally, and with the FIFA World Cup approaching, businesses are encouraged to review their current installation in preparation.